Taranto 2024
XIV Edition . 19–23 june
We’re happy to say that Medimex 2024 was a big success, with 75 scheduled events attracting lots of participants. There was also lots of great media coverage and over a million people reached across social media.
Medimex 2024 saw great participation in all events, sold out accommodation in Taranto, lots of media coverage, with reporters from the main Italian newspapers and media, tickets sold in more than 30 countries, 300 music operators who took part in the professional activities and a global reach – the numbers are still growing! We reached over 1.35 million users, with a wide age range, mostly between 25 and 50 years old. The majority of social media users came from the UK, Spain, the US, Ireland, the Netherlands, France, Germany, Greece, Portugal, Switzerland, and Belgium (in descending order of coverage and interactions). We also saw some great national coverage, with lots of engagement from Puglia and huge numbers from Lombardy, Lazio, Basilicata, Emilia-Romagna, and Piedmont. Plus, there were over 500,000 interactions with posts and 250,000 shares, and around 3,000 stories shared by accounts that used the hashtag #Medimex2024. Then, see you in Taranto from June 17 to 21, 2025!
On Saturday, June 22, The Smile, the first Italian concert of the band, and Sunday, June 23, Pulp, only Italian date, and The Jesus and Mary Chain, only southern Italian date, gave absolutely unforgettable, powerful, and exciting concerts on the stage of the round terrace overlooking the sea. What an incredible weekend of music! We were absolutely thrilled to see so many amazing artists performing at Spazioporto and absolutely blown away by the incredible performances by Accasaccio, Eleonora Bordonaro, Francesco Moramarco, Kyoto, Salvio Vassallo and Monica Pinto, Sandro Joyeux, Comrad, Leland Did It, Nebüla, PinhDAR, Rareș, Samia, Antonello Losacco, Evita Polidoro, NEROVIVO, Jacopo Ferrazza, Maladè, Pasquale Calò, Valentina Fin Cohors, and Wasted Generation!
But there is more to it: the Teatro Fusco was absolutely buzzing for the highly anticipated national premiere of the film Angelheaded Hipster. The Songs of Marc Bolan & T.Rex and for the meetings of The Notorious B.I.G. & Tupac Shakur with Tormento, Michael Jackson & Prince, The Beatles & The Rolling Stones, and Lou Reed & David Bowie with Manuel Agnelli—what an incredible lineup! And let’s not forget the incredible success of the video-mapping Infinite Loop, the AI Endless Exploration, an original work by Roberto Santoro, and Blending Pixels, as well as of the exhibition Bob Gruen: John Lennon, The New York Years on view until July 14 at MArTA, the National Archaeological Museum in Taranto! This year’s three-day event was a resounding success! An incredible 300 operators took part in a series of engaging activities, all focused on the exciting topic of artificial intelligence. The three days were absolutely jam-packed with a number of thought-provoking panels, presentations, and workshops on a range of topics, including internationalization, gender equality in the Italian music industry, the digital revolution, international cooperation, Sync, the Artistic Centric Model, and new perspectives for live music. We are also pleased to announce that that Puglia Sounds Musicarium, a school of music crafts, Medimex Music Factory, realized in collaboration with Sony Music Publishing Italy, and the many activities planned all had excellent results!
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