Bari 2011
I Edition . 25–27 november
This was the first edition of MEDIMEX. It took place at Fiera del Levante, from 25 to 27 November 2011. Puglia Sounds, the regional programme for the development of the Puglia music system, had been launched just the year before. Medimex, the Mediterranean Music Expo, is an opportunity to welcome to Bari, meet and promote partnerships between music operators from Puglia and those coming from other Italian regions and from abroad.
This was the first edition of MEDIMEX. It took place at Fiera del Levante, from 25 to 27 November 2011. Puglia Sounds, the regional programme for the development of the Puglia music system, had been launched just the year before. Medimex, the Mediterranean Music Expo, is an opportunity to welcome to Bari, meet and promote partnerships between music operators from Puglia and those coming from other Italian regions and from abroad.
Medimex was founded as a music fair, the only one in Italy dedicated to all genres of music. Three days of artistic and commercial exchange as well as Meet the Author gatherings, conferences and thematic meetings, but also speed dating, showcases and events. The aim is to bring together the protagonists of the international music industry to discuss the prospects, problems and opportunities of the Italian and Mediterranean markets.
One thousand three hundred operators, two hundred artists, over two hundred journalists, twenty-one guest countries and five thousand visitors in an area of eight thousand square meters with one hundred and fifty booths and fifty live events including showcases and events, thirty conferences, meetings and speed dating, in addition to hosting the fifteenth edition of MEI, the Meeting of Independent Labels: this is the first edition in numbers.
The opening event of the first edition, on November 24, 2011, was Meraviglioso Modugno, at the Petruzzelli Theatre in Bari, a tribute to Domenico Modugno produced in collaboration with the Premio Tenco and featuring Vinicio Capossela and the Marinetti sisters, Simone Cristicchi, Cristina Donà, Mauro Ermanno Giovanardi, Pino Marino, Nada & Fausto Mesolella, Roy Paci, Radiodervish, Peppe Servillo, Daniele Silvestri, Sud Sound System, Paola Turci and Peppe Voltarelli. A tribute to the most famous songs and to the invaluable performances in vernacular language of the production of Domenico Modugno, an artist who introduced in his songs the “invention of the sea” and the “bitterness of his land”, in the same theater where fifty years earlier Modugno had celebrated the 100th anniversary of the Unification of Italy with “Rinaldo in Campo”.
From reggae to popular music, from the sounds of the Balkans to experimental music, from electronic music to rock music: twenty-one artists, from Puglia, Italy and other countries, took turns on three stages for a journey through the sounds of the Mediterranean. Savina Yannatou, The Banditi, Bianco, Roberta Alloisio, Sonia Brex, Boom Da Bash, Fabrizio Cammarata flanked by Second Grace, Moussu T and Lei Jovents, Rodrigo Leao flanked by Cinema Ensemble, Badiaa Bouhrizi, Djmawi Africa, Transglobal Underground and Natacha Atlas.
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